Play NZ

PLAY NZ is the world’s first gameplay walkthrough of the real world, where you can experience the best of New Zealand in the style of a video game.

With gaming usage having surged by over 75% since March, we recognised there was a growing number of people craving new experiences, exploration and most of all a sense of fun and adventure.

What better way to showcase the breadth and depth of a country whose landscape has inspired hundreds of video games, than with one of gaming’s most popular formats – the walkthrough video.

Recognition - 2 x D&AD Graphite & Wood, 1 x One Show Silver, The Webbys, Spikes Grand Prix, AWARD