Using hold music to end the wait
for mental health reform.
Australians listen to 90 million hours of hold music a year.
So we hijacked it to highlight the frustrating wait for treatment faced
by millions of mental illness sufferers.
Clios 2023 Bronze, Spikes 2023 Bronze, Ciclope 2022 Finalist, 3 x AWARD 2023 Shortlist
We pitched Aussie CEOs our free hold music via Linkedin,
supported by OOH and social. A consumer facing film dramatised to build
a groundswell of public support.
