Budweiser / Rise As One
For the Brazil World Cup, Budweiser asked us to help them celebrate soccer fandom around the planet. We developed a global integrated campaign that spanned the gamut, from films to outdoor to packaging to a digital hub to a six-part documentary series co-created with FOX Sports to opening a pop-up "Rise as One" hotel on Copacabana Beach.
Agency: Anomaly
Director: Garth Davis
Original Music
duotone is proud to present the second installment in Budweiser's two part "Rise As One" World Cup campaign. Bud and Anomaly approached duotone to help capture the infectious exuberance of the World Cup and its frenzied fans. Drawing from a variety of musical genres and traditions, duotone was able to synthesize an epic and enthralling score for the inspiring spots.
For Act II, duotone built even higher off of the musical foundation from the first film. This included recording a live hybrid orchestra as well as the famed South African choir behind The Lion King on Broadway.
