Homegrown Sound

Australian music is no longer thriving. As international artists rise, local talent struggles.
Homegrown Sound is a new platform for Australian audio brand Sprout to help to grow local music.

We launched with the help of First Nations rapper Briggs with a film about his struggle coming up in the Australian music landscape. Alongside a powerful new track Munarra, which is a Yorta-Yorta word for thunder. In social and on Spotify 'Stream homegrown grow homegrown' became our call to arms for music fans to get involved by streaming more Australian music.