Helping play find a way, in the midst of a lockdown.
While Australian sport is slowly restarting, stadiums remain closed to fans. So to help people get back to the sport (and pies) they love faster, we called on 10 million Australians to download the Government’s CovidSafe app.
Recognition: 2 x One Show 2021, AWARD Awards
We launched with ‘Requiem for a Pie’ an ode to the joy of cheering your team in a stands through a mouthful of pie. As well as a full page press ad with a QR-code hidden in the sauce, which fans could use to download the app.
Then with stadiums slowly reopening, we celebrated in symphonic style.
With pubs still shut, we
built a new place to banter
over sport.
‘Locker Room’ is a first-of-its-kind virtual meeting ground for sports fans to connect and bet. Pulling in live betting data, lives games and races and video conference functionality - we gave punters the banter and excitement of a TAB pub - while locked down at home.
