Telstra / Into Art

Despite Telstra investing millions to promote the arts, 86% of Australians don’t think art is for them. So turned three art sceptics into artworks, to see if becoming art would help them get into it. The sculptures were created by renowned Australian artist Sam Jinks and are now part of the permanant collection at the National Gallery Victoria.

They launched 'Into Art', a platform to bring new meaning to Telstra's support of the arts and it's mission to make the art world more accessible to all.